Being a photography-based company, Jona had closely viewed photographing issues and problems. We had known requirements of a Professional and Wedding photographer and had also worked hard to resolve it. Requirement of a high-speed memory card has been one of the major issues of all. Keeping the same Jona has introduced their ultra high speed CF and SD cards, specially designed for high performance. Now, it has been more than a year since when our cards had hit the brand savvy market. From the day of introduction we are in charting high in explicit manner.
Since Indian market is based on duplicity with all leading brand, maximum numbers of memory cards flooding in the market are parts of this double-dealing. Jona, whereas, provides its cards with 5 years warranty certificate and a data recovery software which comes along with the purchase. Along with these the cads are provided with a stamp at their back, which consists its date of manufacturing and a special code that helps us in knowing their sale date.
The minimum speed provided by Jona memory cards is 80X and using it could test the performance of the same. We understand the requirement of speed while taking the photographs and post-production work and so it has been one of the necessary resolutions before introduction.
Indeed, market is booming and so its better be competitive instead of swapping away from the race. Jona has believed in giving a tough competition to may come what, but at the same time we believed in quality over quantity. It is clear that for today’s customer performance is equally important as brand. It is not easy to keep them blinded for a long course of time and fool them. So, Jona has kept the prices of all the memory cards while keeping the future competition in mind.
While promoting our product, we use our dealer’s and distributors channel that we had knitted across the country. Along with it we also have our representatives, which travel different states to generate more and more business. Special sales incentives are kept for all the dealers and distributors so that they may get allured to give better business. As we market our product, we come across problem, when customer compares the price of the card with market price. Here, they don’t realize that the cards available in the market are full of fake promises and that they won’t be able to serve them as good as Jona memory card would do. We then spend our time in telling them the difference between our product and those available in the market